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Case Studies

Latest Case Studies

View our latest case studies below:

Outrageous Price: Clayton Capital Partners Gets the Best for Clients

Challenge:  Clayton Capital Partners, a nine investment banking firm was known for its aggressive dealing-making strategies.   The owner worked with us to begin ghostwriting a book on some of the company’s more illustrious and creative deals. Solution:   Instead of publishing the book, more creative ways were found to use the chapters, including blog posts, advertorials…

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Largest Mother’s Day Celebration on Water for MarineMax Dealers Nationwide

Challenge:  Increase awareness of women piloting luxury pleasure boats around the country Solution:  Suggest client MarineMax, a nationwide network of boat dealerships; offer free Women on Water classes to teach women how to safely operate a pleasure boat. Design and execute the world’s largest Mother’s Day Celebration on Water; taking place across the country. Results: …

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Financial Planners Get Noticed: Moneta Group Becomes a Media Source

Challenge:  Position Moneta Group, both locally and nationally, as a leader in the financial planning services industry. Solution:  When we began working with Moneta Group, Bloomberg Wealth Management had recently named Moneta Group as the second largest independent financial planning company in the nation. However, the firm was struggling to get the message of their…

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Artist Dale Chihuly Brings Attention to Architectural Glass for Solutia

Challenge:  Solutia wanted to create stronger awareness in the market place for its architectural interlayers for glass and highlight uses of the product to inspire architects. Solution:  Solutia launched its first design competition in 1995.  To help differentiate itself from its competition (DuPont Bendicutus Awards), we invited Dale Chihuly, an internationally recognized glass artist to…

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Open to All: JCC Welcomes Community with Spectacular New Facility in St. Louis

Challenge:   Increase awareness and membership to the New Staenberg Family Complex in Creve Coeur, Missouri and communicate that the JCC is open to everyone. Solution:  Created a huge PR campaign prior to the opening of the facility – all televisions stations did pre-opening stories, most did several as well as print and radio outlets. Created…

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Spontaneous Weed Attack Team: Roundup “SWAT TEAM” Spiffs UP Neighborhoods

Challenge:  Monsanto’s popular weed killing product, Roundup, was suffering from the negative image some consumers have against using lawn chemicals.  However, Roundup, which is made from naturally occurring ingredients, actually is environmentally friendly.   The goal – demonstrate why and how Round up is safe. Solution:  Create the Roundup “SWAT” team (Spontaneous Weed Attack Team), to…

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Hospital Shows Its Heart: Free Screenings, Demonstrations Draw Packed Crowds

Challenge:  Engage the community to attend Mercy Hospital’s largest community service event and provide education on heart health. The goal of the event is to help decrease the incidence of life threatening heart conditions, and help reduce health care costs by adopting a healthier lifestyle. Solution: Held event at high traffic, easy access venue –…

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Change Agents: CBL Rebrands Their Malls

Challenge: Communicate the change in shopping center names and ownership while reinforcing established positions as the destinations of choice for shopping, dining and entertainment. The challenge also included overcoming negative reaction to changes. Solution: Plan and implement a systematic, strategic approach through media relations of announcing the sale; assuring familiarity to consumers; and enhancing reputations…

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CBL Malls Lose Your Blues Denim Recycling Drive

Challenge:  Create a back to school event to be implemented throughout the Midwest portfolio of CBL malls which drive traffic and sales. Solution:  Find a strategic partner and develop relationship with Cotton Incorporated to host Denim Recycling Drive. Themed “Lose Your Blues” shoppers were invited to bring in any sort of used denim – torn,…

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Eat This, Not That: Orthodontists Buy Back Candy from Patients

Challenge:  Orthodontists around the country have started individual Candy Buy Back Programs.  The AAO wanted to create a National platform for Candy Buy Backs. Solution:  Create a turnkey Candy Buy Back campaign that allows all AAO Member Orthodontists access to media communications and information to host a Candy Buy Back program locally.  Created all campaign…

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