• PR Specialities - Helping to Tell Your Story
Case Studies

CBL Malls Lose Your Blues Denim Recycling Drive

Challenge:  Create a back to school event to be implemented throughout the Midwest portfolio of CBL malls which drive traffic and sales.

Solution:  Find a strategic partner and develop relationship with Cotton Incorporated to host Denim Recycling Drive. Themed “Lose Your Blues” shoppers were invited to bring in any sort of used denim – torn, ripped and worn out, which will be recycled into home insulation and provided to those in need through various nonprofit organizations.

Results: Over 1500 pounds of denim was donated; we placed 17 media stories throughout the Midwest and received a Gold MAXI aware from the International Council of Shopping Centers.