• PR Specialities - Helping to Tell Your Story
Case Studies

Open to All: JCC Welcomes Community with Spectacular New Facility in St. Louis

Challenge:   Increase awareness and membership to the New Staenberg Family Complex in Creve Coeur, Missouri and communicate that the JCC is open to everyone.

Solution:  Created a huge PR campaign prior to the opening of the facility – all televisions stations did pre-opening stories, most did several as well as print and radio outlets.

Created a weekend long series of special events designed to highlight different areas of the JCC (fitness wear fashion show, guest lectures, free classes)

Organized major grand opening event featuring Governor J Nixon, I.E. Millstone, and other dignitaries.  More than 1500 people attended, making it one of the largest events in JCC history.

Results: Sales of memberships from within and outside the Jewish community increased significantly.

Due to success of campaign, JCC retained V & R to continue promoting the J on an ongoing basis.  Reporters routinely use the J for location shots and utilize their experts based on the relationships built during the grand opening event.