• PR Specialities - Helping to Tell Your Story
Case Studies

Outrageous Price: Clayton Capital Partners Gets the Best for Clients

Challenge:  Clayton Capital Partners, a nine investment banking firm was known for its aggressive dealing-making strategies.   The owner worked with us to begin ghostwriting a book on some of the company’s more illustrious and creative deals.

Solution:   Instead of publishing the book, more creative ways were found to use the chapters, including blog posts, advertorials in the St. Louis and Denver Business Journals, and for general public relations opportunities.

Results:  Media interest in the “Outrageous Price” story line continues to this day and is frequently used by company to market its brand.  A link to a story in the New York Times is a great example of this.